I read the recent news of GSK's $3 Billion settlement due to improper marketing. The civil and criminal fraud cases that totaled the largest settlement for fraud in health care. For the full story you can go here. I wonder how this will change things both for the pharmaceutical companies and the marketing/advertising agency they work with. Now that GSK will be under more scrutiny than ever, will their strategy change? I also wonder if the different agencies they work with will react differently.
Although $3 Billion is just 7% of their 2011 revenue, it is still a sizable chunk of change. It seems to me that, while no one wants to be micro-managed, someone needs to keep an eye on things. I would think that some poor sole inside GSK will be tasked with going through all materials with a fine tooth comb, again and again. I have no idea how this will change future sales of GSK products but I have a feeling they will live to fight another day.
What are your thoughts on the matter?
Where to Bet on Sports To Bet On Sports In Illinois
ReplyDeleteThe best jordan 14 retro best 토토사이트 sports bet types and bonuses available great air jordan 5 retro in Illinois. The most common sports betting options available. jordan 10 retro on sale Bet $20, Win $150, Win $100 or 스포츠 토토